The history of the company starts with a man named Harry Crook (b 1889). Whilst trying to seek his fortune in America in the early part of the 20th Century, he obtained employment with the Fuller Brush Company. After his return to England in 1923, he set up his own brush business in Bristol called the Kleen-E-Ze Brush Company.

The first major milestone in the company came in 1930 when, despite the shortage of available money, the annual turnover topped £1 million for the first time.

Between 1945 - 1960, Kleeneze began to expand its range to include Talcum Powder, Oatmeal Bathcubes and Chlorophyll Toothpaste.  Kleeneze was no longer simply a brush making company; the business was progressing and expanding.

Kleeneze obtained a place in industrial history in 1959 by becoming the first company to introduce the 40 hour week and during the 1960s Kleeneze agents, as they were now known, were awarded self-employed status.

Between 1970 - 1980 Network Marketing, a concept unique in the UK, was introduced and, in an attempt to modernise the Kleeneze image, a move was made to step away from traditional brush and polish selling to aerosol and car care products.

Agents become distributors and bring growth

From 1980 onwards the home shopping and direct selling phenomenon took off. Kleeneze was now solely concerned with Network Marketing and the dedication and energy of Kleeneze ‘agents’ built the foundation for today’s Opportunity.

During the 1990's Kleeneze’s successful programme of incentives saw ‘agents’ flocking to the business.

In 1995 Kleeneze re-launched its activities in the Republic of Ireland. Since this time, both Distributor (as agents are now known) numbers and sales figures have grown.

In May 2004, Kleeneze opened its brand new office headquarters and distribution centre in Bristol. The new site is spacious, modern and, with its contemporary offices and new technology, allows the business to thrive and build on its 83 year history. Kleeneze began its European expansion in 2004, starting with the Netherlands.  Thanks to its success there, Kleeneze have now expanded into Germany in what wass an exciting and historic development for the company.